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7 posts from March 2007

30/03/2007

Easter flower delivery promotions

Everyone who orders flowers for delivery within the UK between the 2nd April & 5th April will be entered into our prize draw to win a fabulous "Thorntons" Easter egg containing more than 1kg of chocolate!.

Clareflorist has an extensive range of flowers and bouquets for all occassions and here are a couple of  images and links to Easter specials:-

A cheerful yellow bouquet of lilies, santini and hyacinth sure to brighten everyones Easter Holiday.

Happy Easter

Our Price: £34.99

Delivery: Included

A cheerful yellow bouquet of lilies, santini and hyacinth sure to brighten everyones Easter Holiday.


Easter time is here, wonderful scented longi lilies will bring a wonderful scent to every room.

Easter Lilies

List Price: £49.99 Our Price: £44.99

Delivery: Included

Easter time is here, wonderful scented longi lilies will bring a wonderful scent to every room.

28/03/2007

What flowers men said they would buy for Mother's Day.

Viki carried out a survey for the types of flowers that men say they would buy for their Mother for Mother's day 2007

The major problem that occurred with this survey was that a lot of men when asked could not pinpoint a specific flower (and have thus been left off of the list and chart). 

Menschoiceofflowerformothersday07 Please compare these findings with my previous findings i.e. What Mothers want versus what their sons think they want – you will see some discrepancies!  Lilies were only picked by 1 son in my poll whereas daffodils (going by % rate) were much preferred by sons than by Mums – one citing the reason for this as being the cost – that they can be picked up so cheaply!!! (I hope your Mother is not reading!).  Roses however, were by far the most favoured by men to buy for their mothers.

NameAgeOccupationFlower TypeMax. SpendComments
Peter L 31 Retail Worker Tulips £20
Mark M 20 Unemployed Daffodils £30
Charles F 40 Chartered Accountant Roses £20
Nicky T 25 Council Worker Roses £20
Ross G 37 Police Constable Lilies £10
Graham F 57 Retired Police Sergeant Pink or Red Carnations £20 Not keen on White Carnations
Paul C 36 University Administrator Gerbera or Rose £20 Or £5 for single flower
Callum R 41 Lawyer Daffodils As cheap as possible!
Maurice R  54 Motor Sales Manager Roses £20

Most men would buy a mixed bouquet, and would be quite happy to pay a florist upto their monetary limit to make up a bouquet, relying on the expertise and discretion of the staff to come up with something suitable for their Mother.  Luckily at Clare's we have that expertise...

One Mum who received a bouquet for Mothers Day put together by the Clare's team, had this to say:

“My bouquet was beautiful and so well made up.  It contained all my favourites – Roses, Lilies, Pink Daisies – in fact all of the flowers were pink – set off against beautiful dark green foliage.  I thought that the “thank you card” inside was a great touch (as it saves having to go out and purchase one - and perhaps forgetting to.  There were still plenty of buds when it arrived and so a week on the flowers are still looking as lovely as the day I got them - and the scent is gorgeous – everyone who has been in the room has commented on it.  They were so well presented as well – I did not want to unwrap them.  I would certainly use Clare's when sending flowers myself in the future” - Marion, 53, Edinburgh.

Posted by Bob for Viki.

16/03/2007

Flowers Mothers desire for Mother's Day by age group

Results by Age group.
Preferred flowers for Mother's day as chosen by women aged 25 to 40 25 to 40 year old Mothers.



Preferred flowers for Mother's day as chosen by women aged 41 to 59
41 to 59 year old Mothers


Preferred flowers for Mother's day as chosen by women aged 60_plus
Mothers 60 years and above.



As you can see – the difference in preference is quite outstanding. One of the most significant differences is that Lilies made up 50% of the favourites for the 25-40 age group, but did not feature at all in the 60+ group. When I followed this up, it seems that the older generation still associate lilies to some degree with funerals thus their dislike of them being received on what should be a happy occasion. Lilies are more popular with the middle age bracket – so I think that these views are “dying out”, which is great as the lily is a beautiful flower, which we have seen, many love to receive. Roses unsurprisingly feature in all 3 age brackets – so are probably the “safe bet” if you are at a loss as to which flowers to go for!

So, what do you think about the results? Do they surprise you? Do you know what flowers your own Mother would like to receive on Mothers Day? Possibly not, as it is not a question that we ask – in fear of “giving the game away” and is probably not something we think of asking around December time for example so that we know what to buy when Mothers Day comes up. Possibly some detective work would be in order? Or why not use out survey results as a guide?!

Posted by Bob for Viki

What do Mothers want for Mother's day?

I asked 16 Mothers of varying ages and occupations what flowers they would most like to receive on Mothers Day. And here are the results:

Name Age Occupation Flower Comments
Karen C 47 Retired Lilies
Sharon L 26 Bar Person Lilies
Nicola T 25 Nursery Nurse Pastel Roses
Grace R 84 Retired Freesias
Marion F 53 Homemaker Sunflower (best single flower) Mixed Bouquet with plenty of greenery (best bouquet to receive)
Christine H Ancient (early 40's) Chartered Surveyor (estates manager) Freesias and Roses *NOTE in the graph below I have given each flower ½ a place each!
Christine J 60 (However age doesn’t matter unless you’re a cheese!!) Office manager, but soon to be retired!!! Sweet pea – but alas these are not in season on Mother’s Day Another favourite used to be those paper flowers the children made in class and brought home to mum from school
Angela L 50 Administrator Lilies
Alexis B 52 Secretary Daffodils
Gillian F-E 41 Police Secretary Roses
Karen G 38 Police Constable Lilies
Corrin R 53 NHS Secretary Lilies
Sheila O-W 69 Retired Roses Not keen on lilies
Marie C 48 Secretary - Systems Operator Sunflowers
Maureen M
42 Administrator Freesias
Victoria F 26 Senior Secretary Roses (a bouquet of pinks and creams)

A break down of the results.

Mothersdayfavouriteflowers160307

So, despite carnations being the traditional Mothers Day Flower – they did not feature once! And the best seller (see previous blog entry) from last year – the rose – came a very close second to the Lilly!

Also... keep your eyes open because I will be asking men what they think their Mothers would most like to receive on Mother's Day – and we shall see how the results compare!

14/03/2007

Pressed Flowers

This has become a very popular craft and it's popularity is growing as people grow more and more aware of the things they dispose of and they want to recycle as much as they can – and what better way to do this than make your own gorgeous masterpiece that you can keep forever? Who wants to throw out what was a gorgeous bouquet because it has started to wilt? Pressed Flowers are just one of the Flower Crafts that have taken off in recent years. It is no longer just a Children's pastime – although is a great activity for children – and something that the whole family can get involved in. Please see this link for some examples of what you can do with your pressed flowers.

It is SO EASY to do – and need not cost you a penny!

  • Firstly put your flowers inside sheets of plain paper or similar to avoid colour  dying. Take care of the way in which you place them as if you want a “side  view” in your picture for example, you will need to lay your flower this way to  press.
  • An expensive flower press is not needed – anything that will put pressure and weight onto your flowers will do. Placing inside a heavy book and lodging under your sofa (for example) should work just as well.
  • WAIT. This may take some time depending on the moisture within the flowers and how much pressure they have on them.

Of course, you can you can use a flower press - which need not be expensive – go for a small one when you first start out – or even a second hand one if you wish. Otherwise, if you are feeling flush – there are a multitude of presses available in all shapes, sizes and for all budgets.

  • Uses for Pressed flowers

Why limit yourself to making pictures? Pressed flowers are also great for making cards (Mother's Day perhaps?), Diary/journal covers, and to decorate all sorts of items around your house such as: napkin rings, candles, table mats and tablecloths – the list really is endless.

And Pressing Flowers is far from the only craft you can use flowers for – there are so many other craft ideas – which I will go into later... so watch this space!

12/03/2007

Mother’s Day Facts – a Brief Introduction

Mothering Sunday” or “Mother’s Day” as it is now more often called, falls on the 4th Sunday in Lent – but as there are variances in this year on year – Mother’s Day does not always fall at the same time each year.

Although it is completely unrelated to the US Mother’s Day (as well as the Mother’s Days of most other countries) - the reasoning (i.e. to celebrate and show appreciation to Mother’s) behind it are very similar.
The beginnings of an official “Mother’s Day” in the UK (akin to how we know it today) goes right back to the 17th century, and was known even then as “Mothering Sunday” although its origins can be traced back much further than this. During this early time, working children and young adults would get the day off from their duties to visit their Mother’s - bringing them small gifts – cake and flowers or a variety of other gifts depending on the locality and job in which they worked.

There is also evidence that servants were allowed to pick flowers from their Masters grounds – which is undoubtedly where the tradition of giving flowers on Mother’s Day originated and continues strongly today.

The US Mother’s Day began around 150 years ago when Anna Jarvis lobbied Ministers in her Mother’s memory to have a day where Mother’s were celebrated. During the first Church service to honour Anna's mother (also Anna M. Jarvis) she handed out white carnations - her Mother’s favourite flower – which could be the reason (as below) why white carnations are the traditional flower for remembering Mother’s who have deceased, and possibly pink carnations were chosen as an alternative to this for Mother’s still alive – much in the same way as one now would not give the living a wreath.

Although the traditional Mother’s Day flower is a carnation (pink carnations particularly, although white carnations are used a sign of respect and love to deceased Mother’s), things have moved on a lot since the days when Carnations were picked for Mother’s by their children (sometimes not altogether legally – for example young children picking carnations from someone else's garden!). Things have become a lot more sophisticated over the centuries – largely to do with the availability of more and more beautiful and exotic flowers within the UK.

That is not to say that carnations cannot be incorporated into a beautiful arrangement for Mother’s Day (which will surely be better received than a £1.99 bunch of carnations from the garage – picked up on the way to visit your Mother!)

As well as carnations, (according to the Flower and Plants Association) although they were a popular choice last year - the favourite flower for Mother’s Day was roses, closely followed by summer flowers such as chrysanthemums as well as mixed bouquets (which are always a firm favourite – for Mother’s Day – or any occasion).

Mother's Day - 18th March?

Mother’s Day is not celebrated on the same day in every country – as is a common belief. Last year the dates ranged from: 12th February in Norway through to 16th December in Iran.

Remember... Mother's Day is 18th March in the UK!
Your mother will not be thrilled on Mother’s Day if you suddenly start to use the traditional dates of another country as an excuse !


Here are a few examples of what we currently have available for Mother’s Day. (Click on the link to go directly to picture etc.) And remember all prices shown are inclusive of UK mainland delivery.

 

“Mother’s Delight” - SPECIAL OFFER SAVE £1 on Normal Price (you pay £28.99)
Delight your mum with this selection of pink lilies, roses, carnations, germinis and tulips

“Mother’s Love” - Mother’s all love spring flowers. This amazing bouquet of dark blue iris, peach tulips amongst roses and germini will bring them joy. (£34.99) 

“Gypsy Rose” - a lovely alternative to carnations (£34.99)
Pink roses are a favourite with every lady, whatever the occasion. Ten sweet pink roses with stems of white gypsy grass.

Posted by Bob for Viki

09/03/2007

Floral "bouquets" aid memory retention.

 I recently read an interesting article written by Maggie Fox Health & Science Editor Washington - (Reuters) who was citing an original article from within Science. This article was witten by Björn Rasch, Christian Büchel, Steffen Gais and Jan Born of Lubek University Germany.

This article involved German researchers wafting the odour of roses over volunteers who were trying to remember things. When these volunteers were then asleep inside an MRI scanner more rose odours helped them to remember 6% better than the control volunteers who didnt receive the odour. This effect was only during periods of slow wave sleep (as opposed to REM sleep - when people are thought to be dreaming) and apparently acted on the hippocampus region of the brain which is associated with learning.

Yet another reason to buy beautiful flowers !.